Our Process

At CubeZoo, we specialise in comprehensive user research methodologies tailored to mobile applications and website platforms. Our approach encompasses a thorough examination of target users, delving into their requirements, preferences, and challenges encountered during their interaction with digital interfaces. Through meticulous analysis, we endeavour to gain deep insights into user motivations, behaviours, and goals within the context of their digital usage scenarios. This includes learning more about their needs and pain points when using mobile apps and websites. We aim to understand what they want to accomplish looking at the scenarios in which they use the mobile app or website. The idea is to interact with the targeted mobile app or website users to understand who they are and how they use those platforms.

User Experience (UX) design is a multidisciplinary approach focused on creating products, services, or digital experiences that are user-centred and highly satisfactory. It involves understanding and addressing the needs, preferences, and behaviours of users to optimise their interactions with a product or service. At CubeZoo we use various techniques, such as user research, persona development, user journey mapping, wireframing, and prototyping, to empathise with users and gain insights into their expectations.

Prototyping is vital in product development, creating an interactive model for visualising and testing design and functionality. It involves building a preliminary version using various tools. The primary goal is to gather early feedback from users and stakeholders, identifying usability issues and validating design decisions. This iterative approach fosters creativity, saves time, and ensures the creation of a user-centric, successful end product, playing a vital role in risk mitigation and goal achievement.

The development phase in software and web development is crucial, involving the actual coding and building of the application. Developers use programming languages, libraries, and frameworks to translate design and requirements into a functional product with core features and functionalities.

At CubeZoo, we believe in the power of continuous assessment to drive excellence in our services and solutions. Our commitment to ongoing evaluation and improvement is embedded in our company culture and is integral to our success in the dynamic world of technology and design.

At CubeZoo, deployment is a vital stage where innovative ideas become tangible digital solutions. Our skilled developers release thoroughly tested code for a seamless user experience, believing in continuous improvement through user feedback and technological advancements. Post-deployment, our dedicated team conducts regular maintenance, ensuring clients can confidently launch digital solutions, making a lasting impact in the evolving digital landscape.

At CubeZoo, we believe in the power of continuous assessment to drive excellence in our services and solutions. Our commitment to ongoing evaluation and improvement is embedded in our company culture and is integral to our success in the dynamic world of technology and design.