Design Sprints 

The sprint is a five phase (or five day) process for answering critical business questions through design, prototyping, and testing ideas with customers. 

The aim is to reduce the risk when designing a new product. This saves time as it compresses months of work into a few days of focus and productivity.

Discover & define

In this preliminary phase, CubeZoo and your team come together to get clarity on your business goals and the problem that needs solving. The goal is to create a shared vision for the team to help you understand what you are working towards. This phase will give your team an opportunity to map out the problem and pick an important area to focus. Your team will also create a map for the project which shows how users will go through your product or service.


Ideation is one of the steps in the full UX design process where designers generate ideas. At this stage the team defines the problem and sets the right challenge for the pitch proposal defining the long term goal and sprint questions, the standout features, exploring concepts and wireframing. This is a great way to move from abstract idea to something concrete that everyone can evaluate. This is a point where we help your team to brainstorm and come up with different solutions to the identified business problem, where all the individual members of the team contribute. This results in innovative ideas.


After user experience wireframing and presenting these ideas a decision is made to filter them down and choose the best one. At the end of this phase, the team comes to a conclusion about what they want to build for their prototype.


CubeZoo then creates an actual prototype that you’re going to test with real users. A prototype is used in a different way compared to standard product development, which is regularly used, as an experiment to test the hypothesis.


We either present or share the interactive prototype with our clients and observe their  reactions. Patterns from users are noted to find parts that work successfully and parts that didn’t work as well as expected. This is a point where various issues in the design can be improved.