User Research
User Research
At CubeZoo, we specialise in comprehensive user research methodologies
tailored to mobile applications and website platforms. Our approach
encompasses a thorough examination of target users, delving into
their requirements, preferences, and challenges encountered during
their interaction with digital interfaces.
Through meticulous analysis, we endeavour to gain deep insights
into user motivations, behaviours, and goals within the context
of their digital usage scenarios.
This includes learning more about their needs and pain points
when using mobile apps and websites. We aim to understand what
they want to accomplish looking at the scenarios in which they
use the mobile app or website.
The idea is to interact with the targeted mobile app or website
users to understand who they are and how they use those platforms.
Dimensions of User Research
User Research Strategies
There are several approaches to the process of user research. According to Christian Rohrer from Nielsen Norman Group, to know when to use which user research method, each method is mapped across 3 dimensions and over time within a typical product-development process
When to Use
Which Method?
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1. Attitudinal Vs. Behavioural
This distinction contrasts 'what people say' with 'what people do.' Attitudinal research aims to understand or measure stated beliefs, commonly used in marketing departments.
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2. Qualitative Vs. Quantitative
Quantitative research gathers measurable, numerical data points, while qualitative research relies on non-numerical insights such as observations, opinions, and motivations.
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3. Context of use
This distinction, 'what people say' versus 'what people do,' reveals significant differences. Attitudinal research, vital in marketing, focuses on understanding or measuring stated beliefs.
Attitudinal Vs. Behavioural
This distinction contrasts 'what people say' with 'what people do.' Attitudinal research aims to understand or measure stated beliefs, commonly used in marketing departments.
Qualitative Vs. Quantitative
Quantitative research gathers measurable, numerical data points, while qualitative research relies on non-numerical insights such as observations, opinions, and motivations.
Context of use
This distinction, 'what people say' versus 'what people do,' reveals significant differences. Attitudinal research, vital in marketing, focuses on understanding or measuring stated beliefs.
Methods of Research
Pre-Project Research
Post-Project Research
Post Mortems
Project Reflection
A post-mortem of a finished product, also known as a
retrospective or a project review, is a structured
evaluation and analysis conducted after the completion
of a project or product development. It aims to
reflect on the successes, challenges, and lessons
learned during the project’s lifecycle.
The insights gained from the post-mortem serve several
purposes: to celebrate achievements, acknowledge contributions,
identify areas for improvement, and inform future projects.
It helps in fostering a culture of continuous improvement
and enables the team to apply the lessons learned to enhance
future project performance and deliver even better results
in subsequent endeavors.
